Investment Rating - The report maintains an "Accumulate" rating for the company [1][7]. Core Insights - The core OTA platform's revenue growth has improved sequentially, with a focus on enhancing marketing efficiency and exploring incremental business opportunities [3][7]. - The company achieved a revenue of 4.377 billion RMB in Q1 2025, representing a year-on-year increase of 13.22%, with core OTA revenue at 3.792 billion RMB, up 18.39% year-on-year [7]. - Adjusted net profit for Q1 2025 was 788 million RMB, reflecting a year-on-year growth of 41.13%, with an adjusted net profit margin of 18.0%, up 3.6 percentage points year-on-year [7]. Financial Summary - Revenue projections for 2024, 2025, 2026, and 2027 are 17.341 billion RMB, 19.794 billion RMB, 22.456 billion RMB, and 25.647 billion RMB respectively, with growth rates of 49.12%, 14.15%, 13.45%, and 14.21% [6][9]. - The adjusted net profit for the same years is forecasted to be 1.974 billion RMB, 2.709 billion RMB, 3.294 billion RMB, and 3.891 billion RMB, with growth rates of 26.66%, 18.88%, 16.17%, and 14.42% respectively [6][9]. - The adjusted EBITDA for 2024, 2025, 2026, and 2027 is expected to be 4.050 billion RMB, 4.667 billion RMB, 5.202 billion RMB, and 5.749 billion RMB, with corresponding EBITDA margins of 23.4%, 23.6%, 23.2%, and 22.4% [6][9]. Business Performance - The core OTA business's revenue growth has accelerated sequentially, with Q1 2025 showing a significant improvement compared to Q4 2024 [7]. - The company has focused on improving profit margins through refined operations, achieving a gross margin of 68.8%, a sales expense ratio of 33.2%, and a management expense ratio of 7.0% [7]. - The operating profit for the core OTA segment was 1.1 billion RMB, up 51.89% year-on-year, with an operating profit margin of 29%, an increase of 6.4 percentage points year-on-year [7].
同程旅行（00780）：25Q1业绩点评：重视营销投放效率，加速布局增量业务