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迈瑞医疗(300760):全球化战略再升级,数智化转型驱动全球竞争力

Investment Rating - The report assigns a "Buy" rating for the company, marking it as the first coverage [4]. Core Insights - The company is positioned as a leading global medical device enterprise, leveraging its deepened globalization strategy and digital transformation to build core competitiveness [3][12]. - The three core business segments (Life Information and Support, In Vitro Diagnostics, and Medical Imaging) maintain a strong global presence, with significant breakthroughs in high-end markets [3][12]. - The company is expected to benefit from the release of new medical infrastructure demands and equipment upgrade policies in the short term, while long-term growth will be driven by globalization penetration, high-end upgrades, and emerging sectors [3][12]. Financial Performance - Projected revenue for 2023 is 34,932 million, with a year-on-year growth rate of 15.0%. By 2027, revenue is expected to reach 51,422 million, with a growth rate of 12.4% [1]. - The net profit attributable to the parent company is forecasted to be 11,582 million in 2023, with a growth rate of 20.6%, and is expected to reach 16,500 million by 2027, with a growth rate of 15.5% [1]. - The company's return on equity (ROE) is projected to decline from 34.7% in 2023 to 21.2% in 2027, indicating a potential shift in profitability dynamics [1]. Business Strategy - The company has deepened its globalization strategy, with international business revenue expected to account for 45% in 2024, growing over 21.28% year-on-year [1][27]. - The company has established a comprehensive digital ecosystem through three smart medical solutions: "Rui Zhi Lian," "Rui Ying Yun++," and "Mai Rui Zhi Jian," enhancing diagnostic efficiency by over 30% [2][46]. - The company is actively pursuing mergers and acquisitions to strengthen its market position and fill gaps in its product offerings, particularly in the cardiovascular and IVD sectors [2][28]. Market Position - The company has achieved significant market penetration, entering 80% of the top 100 hospitals globally and ranking among the top three in several product categories [1][27]. - The company’s international revenue reached 164.3 billion in 2024, accounting for 44.7% of total revenue, highlighting the importance of overseas markets [29]. - The company has a robust R&D framework, with an investment of 40.1 billion in 2024, representing 10.9% of revenue, and has filed over 11,000 patents [2][36]. Emerging Opportunities - The company is experiencing explosive growth in emerging business areas, such as minimally invasive surgical systems, with a market share that has jumped to third in the domestic market [2][3]. - The integration of AI in medical devices is expected to drive further growth, with the global AI market projected to expand significantly, enhancing the company's competitive edge [42][46].