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国泰海通晨报-20250617
Haitong Securities·2025-06-17 06:50

Group 1 - The core driver of the new consumption wave is the mismatch between supply and demand, with content marketing accelerating product innovation and transformation [2][6] - The report highlights opportunities for product renewal in traditional industries, particularly in personal care, beauty, and snacks, as new channels and media facilitate product innovation [5][8] - The report suggests that emotional value consumption is becoming increasingly important, with consumers seeking differentiated products that meet more refined and advanced needs [6][8] Group 2 - The report recommends specific companies in the beauty and personal care sectors, such as Ruifeng, Dongkang Oral Care, and brands like Maogeping and Shanghai Jahwa, which are expected to benefit from product innovation and market trends [5][6] - In the snack sector, companies like Three Squirrels and Yanjinpuzi are suggested for investment due to their ability to resonate with new consumer demands [6] - The report emphasizes the importance of new channels and media in product renewal and market penetration, with examples of how brands leverage platforms like Douyin for product testing and promotion [7][8] Group 3 - The report notes that the A-share market has shown a rebound trend since mid-April, with sectors like pharmaceuticals and banking performing well, while food and real estate sectors lagged [3][12] - It highlights the seasonal increase in stock market volatility during the dividend distribution period in May and June, affecting market dynamics [3][12] - The report indicates that the market is currently experiencing a divergence between large-cap value stocks and small-cap growth stocks, with no significant mean reversion opportunities in sight [3][12]