YIWU CCC(SH:600415) Guohai Securities·2025-06-18 08:13Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company has a strong foundation in the Yiwu market, evolving from a street market to the largest global small commodity distribution center, with significant growth in revenue and profit margins [6][9]. - The company benefits from policy advantages and a robust supply chain, particularly through the "1039 model" which simplifies trade for small and micro enterprises [6][30]. - The company is entering a performance acceleration phase, with import business expected to become a new growth driver [6][36]. - Revenue and net profit are projected to grow significantly over the next few years, with a forecast of CNY 197 billion in revenue and CNY 40.31 billion in net profit by 2025 [6][83]. Summary by Sections Company Overview - Established in 1982, the company has undergone multiple transformations, now operating a market with over 75,000 shops and serving over 1.15 million market entities globally [6][9]. - The company is primarily state-owned, with significant shares held by the Yiwu State-owned Assets Supervision and Administration Office [12]. Financial Performance - The company has shown steady revenue growth, with a CAGR of 28% from 2018 to 2024, and a significant recovery in 2023 after a challenging period due to real estate and pandemic impacts [15]. - The revenue for 2024 is projected at CNY 15.737 billion, with a net profit of CNY 3.074 billion, reflecting a strong recovery trajectory [7]. Business Model and Operations - The company operates multiple business segments, with market operations contributing the majority of revenue, and a notable increase in online business through platforms like Chinagoods [19][56]. - The "1039 model" allows for tax exemptions and simplified customs procedures, enhancing the competitiveness of Yiwu's market [30]. Growth Drivers - The upcoming Global Digital Trade Center is expected to significantly boost the company's market operations, with a planned opening in October 2025 [6][51]. - The company is also enhancing its digital capabilities through AI and the YiwuPay platform, which supports cross-border trade [60][66]. Market Position - Yiwu's export trade has been robust, with a significant portion of exports facilitated through the market procurement trade model, which accounted for 80.1% of total exports in 2024 [32]. - The company is positioned to leverage its strengths in both import and export markets, aiming to achieve a comprehensive trade ecosystem [36][80].