Investment Rating - The report assigns a "Buy" rating for Laopu Gold (6181.HK) with a target price raised to HKD 1,090, indicating an upside potential of 23.7% from the current price of HKD 881.50 [1]. Core Insights - Laopu Gold's earnings are expected to grow by 15-26% in 2025-27E, driven by strong year-to-date sales performance and rapid store expansion, supported by increasing brand awareness and a rising gold price forecast [1][2]. - The company has successfully launched a new product series, "七子葫芦" (Seven-color enamel gold gourd), which has received positive feedback and is expected to enhance brand equity while allowing for higher pricing [2]. - The upcoming quarter is anticipated to be eventful with several strategic initiatives planned, including new product launches and store optimizations, aimed at reinforcing Laopu's market position against traditional jewelers [2][16]. Financial Performance - Revenue projections for Laopu Gold have been significantly revised upwards, with estimates for 2025 increasing from RMB 19,585 million to RMB 26,310 million, reflecting a robust growth trajectory [4]. - The company's online sales have shown remarkable growth, with a total GMV of RMB 1.6 billion from January to May, representing a 511% year-on-year increase [1][22]. - The EBITDA and EPS forecasts have also been adjusted upwards, with 2025 EPS now estimated at RMB 27.60, up from RMB 22.13 [4]. Market Position and Competitive Advantage - Laopu Gold has demonstrated strong same-store sales growth (SSSG) above triple-digit percentages, outperforming both local and international competitors in the jewelry sector [25][26]. - The company is expanding its total store pipeline beyond the initially guided 6-8 new stores, indicating a proactive approach to market expansion [1][2]. - The successful performance of new product launches and the strategic focus on brand differentiation are expected to sustain growth and expand the total addressable market (TAM) [2][25].
高盛：老铺黄金-鉴于强劲的增长前景上调目标价