PDD(US:PDD) EBSCN·2025-06-22 05:15Investment Rating - The industry is rated as "Buy" with expectations of leading market benchmark returns by over 15% in the next 6-12 months [7]. Core Insights - The 2025 "618" promotional event saw a stable conclusion with comprehensive e-commerce platforms achieving a sales increase of 15.2% year-on-year, totaling 855.6 billion yuan, while instant retail sales grew by 18.7% to 29.6 billion yuan [1]. - The performance of brands on platforms like Tmall was strong, with 453 brands achieving over 100 million yuan in sales during the event, a 24% increase from the previous year [2]. - JD.com reported over 100% growth in overall user orders during the "618" event, with daily orders for its food delivery service surpassing 25 million [3]. - Pinduoduo leveraged multiple promotional activities, resulting in significant sales increases across various categories, with some participating merchants seeing sales double [4]. - Instant retail gained traction during the event, with platforms like Meituan, Alibaba, and JD.com incorporating instant retail into their promotional strategies, indicating a positive trend for online penetration across categories [5]. Summary by Sections E-commerce Performance - Comprehensive e-commerce platforms recorded a total sales of 855.6 billion yuan during the "618" event, marking a 15.2% increase year-on-year [1]. - Instant retail sales reached 29.6 billion yuan, reflecting an 18.7% growth [1]. - Community group buying sales fell by 9.1% to 12.6 billion yuan [1]. Brand and Consumer Insights - Tmall saw 453 brands surpassing 100 million yuan in sales, with notable brands like Apple and Xiaomi leading the performance [2]. - The number of high-net-worth 88VIP members on Tmall exceeded 50 million, with brand membership increasing by 15% [2]. JD.com Highlights - JD.com reported over 22 billion total orders during the "618" event, with significant growth in 3C and home appliance categories [3]. - The launch of the first fully live-streamed food mall in Harbin marked a new milestone for JD's offline operations [3]. Pinduoduo Strategies - Pinduoduo's promotional strategies, including "100 billion subsidies," led to substantial sales growth, particularly in agricultural products [4]. - The "government subsidy" section on Pinduoduo saw a 177% increase in sales for subsidized products [4]. Instant Retail Trends - Instant retail's inclusion in the "618" event by major platforms indicates a growing trend, with Meituan reporting over 100 million users placing orders [5]. - The focus on consumer experience and ecosystem building is expected to foster healthy development in the e-commerce sector [5].