TENCENT(HK:00700) Hua Yuan Zheng Quan·2025-06-23 02:21Investment Rating - The report maintains a "Positive" investment rating for the media internet industry [2] Core Viewpoints - Tencent has recently launched a new short drama mini-program on WeChat, which features a simple product design and a free model. This initiative is expected to enhance user engagement with free short dramas on the platform and improve advertising efficiency [3][4] - The report emphasizes the importance of high-quality new products and the potential for elastic trading opportunities in the current market [2] Summary by Sections Industry Performance - From June 16 to June 20, 2025, the media sector in A-shares experienced a decline of 1.81%, ranking 15th among all industries. The Shanghai Composite Index fell by 0.51%, and the Shenzhen Component Index decreased by 1.16% [12][13] AI Applications - MiniMax has launched a new video generation model, Hailuo 02, with various versions available. The model supports the highest industry input context of 1 million tokens and offers competitive pricing for API access. Companies embracing new technologies in AI are expected to benefit significantly [4][27] Gaming Sector - Perfect World is set to begin closed beta testing for its key product "Yihuan" on June 26, while West Mountain Residence will launch "Jiexianji" globally on July 2. The report suggests focusing on leading gaming companies exploring AI+gaming paradigms, as successful product launches could lead to a reevaluation of related companies' values [5][6] Film Sector - The report highlights that over 60 films have been scheduled for the summer of 2025, with the potential for strong box office performance. Key films include "Luo Xiaohei Battle Record 2," which is set to release on July 18, 2025 [6][8] Card and Trendy Toys - The report notes a high level of enthusiasm in the card and trendy toy sectors, with companies increasingly focusing on integrating their products with popular trends. It recommends monitoring companies involved in these high-growth areas [7] Internet Companies - Major internet companies like Tencent, Alibaba, and Meituan are expected to leverage their platform advantages to enhance performance. The report suggests that domestic open-source models may help these companies overcome computational and chip limitations, leading to a potential revaluation in the AI development space [7][8]