滔搏（06110）：创新驱动运动零售新范式

Investment Rating - The report maintains a "Buy" rating for the company, with a target price set at HKD 3.12, indicating a potential upside in the next six months [6][4]. Core Insights - The company reported a mid-single-digit decline in total sales for the first quarter of FY25/26, with direct store sales area decreasing by 1.3% quarter-over-quarter and 12.3% year-over-year [1]. - The company is accelerating its diversification strategy by partnering with UK running gear brand soar and Norwegian high-end outdoor brand Norrøna, aiming to enhance its influence in the high-end outdoor market in China [2]. - The company is redefining its retail space by integrating elements from art, culture, and music to create an immersive shopping environment, while also leveraging online platforms to build a comprehensive retail ecosystem [3]. Summary by Sections Sales Performance - For the first quarter of FY25/26, total sales experienced a mid-single-digit decline, with direct store sales area down 1.3% from the previous quarter and 12.3% from the same period last year [1]. Strategic Partnerships - In 2025, the company announced exclusive operational partnerships with soar and Norrøna, focusing on full-chain operations in the Chinese market, which is seen as a strategic move to strengthen its position in the professional sports sector [2]. Retail Strategy - The company is adopting a flexible sales channel strategy, enhancing its retail network through innovative store designs and a dual online-offline resource integration, creating a holistic retail ecosystem [3]. Financial Forecast - The report maintains its earnings forecast, projecting revenues of RMB 26.5 billion, RMB 27.3 billion, and RMB 28.6 billion for FY26-28, with net profits of RMB 1.3 billion, RMB 1.5 billion, and RMB 1.7 billion respectively [4].