Hisense V.T.(SH:600060) Guoxin Securities·2025-07-01 08:51Investment Rating - The report assigns an "Outperform the Market" rating to Hisense Visual [5] Core Viewpoints - Hisense Visual is positioned as a leading player in the global television market, with a revenue forecast of 58.53 billion in 2024, growing at a compound annual growth rate (CAGR) of 8.9% from 2018 to 2024 [1][22] - The company is expected to benefit from the rapid growth of Mini LED technology, with a projected penetration rate of over 18% in China by 2024, up more than 15 percentage points year-on-year [1][31] - Hisense Visual's overseas revenue is anticipated to reach 52% by 2024, reflecting its successful expansion into international markets [1][23] Summary by Sections Company Overview - Hisense Visual is a leading player in China's television industry, primarily engaged in the research, production, and sales of display-related products, with a focus on televisions, laser displays, and display chips [13][14] - The company operates under three brands: Hisense, Toshiba, and Vidda, targeting different consumer segments and steadily increasing its market share [2][13] Financial Performance - The company's revenue is projected to grow to 63.74 billion in 2025, with a net profit of 2.59 billion, reflecting a growth rate of 15.4% [3][4] - Hisense Visual's net profit has shown a compound growth rate of 33.7% from 2018 to 2024, indicating strong profitability recovery after previous downturns [22][23] Market Dynamics - The global television market is stabilizing, with a shift towards larger screens and advanced technologies like Mini LED, which is expected to drive up average selling prices [1][32] - The market share of the top four global television brands is projected to increase from 44.5% in 2018 to 56.2% in 2024, indicating a more concentrated industry landscape [1][32] Competitive Advantages - Hisense Visual has a strong technological foundation, having invested over 10 years in ULED technology and leading advancements in Mini LED and AI technologies [2][31] - The company has established a comprehensive supply chain, including upstream chip production, which enhances its competitive edge in the market [2][31] Future Outlook - The company is expected to capture a larger share of the global television market, with new growth opportunities arising from its investments in laser displays, commercial displays, and XR technologies [3][22] - The stock is valued between 24.89 and 29.63 per share, with a market capitalization range of 325 to 387 billion, suggesting a favorable investment opportunity [3][5]