华策影视（300133）：影视剧基本盘稳健，关注算力及AI业务进展

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company's main business remains stable, with a recovery in gross margin and significant revenue growth in Q1 2025. The company reported a revenue of 1.939 billion yuan in 2024, a year-on-year decrease of 14.48%, but saw a substantial increase in Q1 2025 with a revenue of 586 million yuan, a year-on-year growth of 231.96% [4][5]. Company Overview - The latest closing price is 7.51 yuan, with a total share capital of 1.901 billion shares and a market capitalization of 14.3 billion yuan [3]. - The company has a debt-to-asset ratio of 28.0% and a price-to-earnings ratio of 57.77 [3]. Financial Performance - In 2024, the company achieved a net profit of 243 million yuan, down 36.41% year-on-year. However, the first quarter of 2025 showed a net profit of 92 million yuan, up 206.9% year-on-year [4][5]. - The company’s gross margin for 2024 was 31.07%, an increase of 2.57 percentage points, indicating a recovery trend [5]. Project Pipeline - The company has a robust project pipeline for 2024, with plans to produce multiple TV series and films, which supports stable growth for 2025 [6]. - The company has also entered the short drama market, which has been growing rapidly since 2022, and plans to expand its international market presence [7]. Revenue Projections - Revenue forecasts for 2025, 2026, and 2027 are 3 billion yuan, 3.327 billion yuan, and 3.657 billion yuan respectively, with corresponding net profits of 449 million yuan, 504 million yuan, and 565 million yuan [9][10].