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三只松鼠(300783):多品类协同+全渠道共振,业态布局全面开花

Investment Rating - The report maintains a "Buy" rating for the company, expecting a significant outperformance relative to the benchmark index over the next 6 to 12 months [6][13]. Core Insights - The company is focusing on a multi-category product matrix, aiming for a clear path to achieve a 10 billion yuan target in the nut category and over 100 million yuan in the beverage sector. The nut category remains the primary focus, with plans to optimize product lines and introduce high-end sub-series to enhance competitive differentiation [4]. - The company has announced its entry into the beverage market, launching 60 products, with initial sales showing strong performance, validating the strategy of replicating successful snack products. The snack business has seen rapid growth, with multiple billion-level products and numerous ten-million-level categories being developed [4]. - The distribution business is experiencing high growth, with new store formats like convenience stores and lifestyle shops being introduced. The company is actively exploring online short video content e-commerce and expanding offline channels, achieving significant growth in GMV through platforms like Douyin [5]. Financial Projections - Revenue forecasts for 2025 to 2027 are set at 138.47 billion yuan, 177.63 billion yuan, and 205.76 billion yuan, representing year-on-year growth rates of 30.36%, 28.28%, and 15.84% respectively. The net profit attributable to the parent company is projected to be 4.85 billion yuan, 6.75 billion yuan, and 8.23 billion yuan for the same period, with growth rates of 19%, 39.18%, and 21.84% respectively [6][9]. - The earnings per share (EPS) for the next three years are expected to be 1.21 yuan, 1.68 yuan, and 2.05 yuan, corresponding to price-to-earnings (P/E) ratios of 22, 16, and 13 times [6][9].