Jiajiayue(SH:603708) Yong Xing Zheng Quan·2025-07-04 05:20Investment Rating - The report initiates coverage with a "Buy" rating for the company [5] Core Views - The company focuses on deepening its presence in Shandong while seizing opportunities from channel transformations, employing a strategy of "strong integration, stable wings" [2][31] - The company has established three major competitive advantages: deep regional penetration in Shandong, strong acquisition and integration capabilities, and a robust integrated fresh supply chain [3][55] Summary by Sections Company Overview - The company operates a multi-format retail strategy, including supermarkets, community fresh food supermarkets, and rural supermarkets, while exploring new formats like snack stores and discount stores [19][20] - As of 2024, the company has a total of 1,100 stores, with a significant presence in Shandong [20] Future Growth Points - The company is expected to optimize and upgrade its main supermarket business, increasing foot traffic and revenue [4] - New formats such as snack stores and discount stores are anticipated to open a second growth curve, with expectations of reduced losses in provincial areas [4] Financial Projections - Revenue projections for 2025-2027 are estimated at 18.973 billion, 19.654 billion, and 20.354 billion respectively, with year-on-year growth rates of 3.9%, 3.6%, and 3.6% [5][7] - Net profit attributable to the parent company is projected to be 192 million, 231 million, and 254 million for the same period, with growth rates of 45.5%, 20.5%, and 9.7% respectively [5][7] Competitive Landscape - The company is positioned as a leading supermarket in the Jiaodong region, with a market share of approximately 24.7% in Shandong's retail sector [36][37] - The company has been actively expanding its footprint outside Shandong through acquisitions, enhancing its market competitiveness [54] Supply Chain and Logistics - The company has built a high-barrier integrated fresh supply chain, focusing on direct sourcing and centralized procurement to enhance quality and reduce costs [55][56] - A robust logistics network supports the company's operations, ensuring efficient distribution across its retail locations [60][61]