长虹美菱（000521）：双轮驱动，效率优化

Investment Rating - The report assigns a "Buy" rating for Changhong Meiling [10][12]. Core Views - The company is expected to benefit from structural opportunities in the industry, including cautious domestic consumption, the rise of e-commerce, and the upgrade of refrigerator structures, as well as low penetration rates in emerging markets for white goods [3][10]. - The air conditioning business is rapidly increasing market share through e-commerce and competitive pricing, while the refrigerator segment is anticipated to see growth through structural upgrades and improved price-performance ratios [3][10]. - The company is focusing on operational efficiency improvements through management reforms and operational optimizations, which are expected to enhance profitability [9][10]. Company Overview - Changhong Meiling is one of the earliest brands in China's home appliance industry, starting refrigerator development in 1983. After restructuring with Changhong in 2004, the company has expanded into air conditioning and has established a diversified business model [6][22]. Domestic Sales - In the air conditioning sector, Changhong Meiling has achieved significant market share growth through deep cooperation with JD.com and a strong price-performance ratio, particularly in lower-tier markets [7][49]. - The refrigerator segment has seen an increase in average prices due to high-end product upgrades and technological innovations, meeting consumer demands for health and personalization [7][67]. International Sales - The company has actively established a presence in emerging markets since the last century, with significant growth potential due to low penetration rates for white goods in these regions [8][10]. - Changhong Meiling's early market entry and steady share growth in emerging markets position it well to capitalize on the industry's export trends [8][10]. Efficiency Improvements - The company has made notable progress in efficiency improvements through group reform measures, including market-oriented executive hiring and strict performance evaluations [9][10]. - Operationally, the establishment of an intelligent trading platform has led to reduced sales costs and improved overall operational efficiency [9][10]. Investment Recommendations - The report anticipates that the company's net profit attributable to shareholders will reach 806 million, 918 million, and 1.053 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding PE ratios of 9.21, 8.09, and 7.05 times [10].