HONGLU(SZ:002541) GOLDEN SUN SECURITIES·2025-07-06 09:35Investment Rating - The investment rating for the company is "Buy (Maintain)" [5] Core Views - The report suggests that under the "anti-involution" policy, steel prices are expected to stabilize and recover, which will benefit Honglu Steel Structure as a leading player in steel structure processing. The government has emphasized the need for supply-side structural reforms, and recent policies aim to eliminate low-price competition and promote product quality [1][14]. - Historical data indicates a strong positive correlation between steel prices and the profitability and stock price of Honglu Steel Structure. The company's gross margin tends to decline faster than procurement costs during periods of falling steel prices, while it improves more rapidly during price increases [2][19]. - The report estimates that for every 1% fluctuation in annual steel prices, the net profit per ton for Honglu Steel Structure changes by approximately 5 yuan. A 10% increase in steel prices could lead to a 46% growth in the company's net profit for 2024 [3][24]. Summary by Sections Company Overview - Honglu Steel Structure is positioned to benefit from the anticipated stabilization and recovery of steel prices due to supply-side reforms and the "anti-involution" policy [1][14]. Financial Performance - The company’s inventory of steel materials is valued at 4.7 billion yuan as of the end of 2024, which could be revalued positively if steel prices rise [1][19]. - The report forecasts the company's net profit for 2025-2027 to be 8.7 billion, 10.4 billion, and 12.5 billion yuan respectively, with year-on-year growth rates of 13%, 20%, and 20% [9][28]. Market Dynamics - The report highlights that the steel industry has been facing supply-demand imbalances, with crude steel production remaining around 1 billion tons since 2021, while apparent consumption has been declining [1][14]. - The government has prioritized the reduction of crude steel production and the restructuring of the steel industry as part of traditional industry upgrades [1][14]. Operational Efficiency - The company has invested in nearly 2,000 welding robots by the end of 2024, with plans to expand this to 6,000 robots, potentially saving 400 million yuan annually [4][27]. - The deployment of welding robots is expected to enhance production efficiency and reduce costs significantly, contributing to the company's profitability [4][27]. Valuation - The current market valuation corresponds to a price-to-earnings (P/E) ratio of 5.1 times based on projected net profit of 2.4 billion yuan for 2024, indicating that the stock is undervalued [9][28].