燕京啤酒（000729）：业绩再超预期，旺季表现亮眼

Investment Rating - The report maintains a "Buy" rating for Yanjing Beer [6] Core Views - The company is expected to achieve a net profit attributable to shareholders of 10.62 to 11.37 billion yuan in the first half of 2025, representing a year-on-year growth of 40% to 50% [1] - The U8 product line is showing strong growth potential, with the company focusing on product innovation and market promotion to enhance brand influence and market share [1][3] - The company is actively expanding its market presence and upgrading its sales channel structure to adapt to changing consumer preferences [2] Financial Performance - The projected net profit for 2025 is expected to be between 14.6 billion yuan and 21.0 billion yuan for the years 2025 to 2027, with year-on-year growth rates of 38.2%, 22.1%, and 17.6% respectively [3] - The company anticipates a revenue increase from 14.213 billion yuan in 2023 to 17.343 billion yuan in 2027, with a compound annual growth rate of approximately 4.8% [5] - The earnings per share (EPS) is projected to rise from 0.23 yuan in 2023 to 0.74 yuan in 2027 [5] Market Strategy - The company is implementing a "big product" strategy centered around the U8 brand, while also launching mid-to-high-end products like Yanjing V10 and Lion King Craft Beer to cater to diverse consumer needs [1][2] - A focus on cost control and efficiency improvement is evident, with the company adopting a "multi-dimensional cost reduction and efficiency enhancement" model [2] - The company is enhancing its talent management system to build a competitive workforce across various functions including R&D, production, marketing, and supply chain management [2]