鸿路钢构（002541）：Q2产量继续高增，重视底部配置机遇

Investment Rating - The investment rating for the company is "Buy" and is maintained [11]. Core Views - The company reported a production volume of 2.363 million tons in the first half of 2025, representing a year-on-year increase of 12.2%. In the second quarter alone, production reached 1.313 million tons, up 10.6% year-on-year [2][8]. - The company has adopted proactive sales strategies, including focusing on small orders and enhancing sales assessments, which contributed to a projected increase in production orders for 2025 [14]. - Despite a decline in order value by 0.85% in the second quarter due to falling steel prices, the overall order volume is expected to maintain growth [14]. - The average price of sample orders in Q2 was 5,167 CNY/ton, showing a slight increase of 15 CNY/ton from the previous quarter, although it decreased by 119 CNY/ton year-on-year [14]. - The company is experiencing a positive trend in production and sales, with expectations for improved profitability if steel prices stabilize and rise [14]. Summary by Sections Production and Orders - The company achieved a production volume of 2.363 million tons in H1 2025, a 12.2% increase year-on-year, with Q2 production at 1.313 million tons, up 10.6% year-on-year [2][8]. - Orders increased by 0.17% in H1, but Q2 saw a decline of 0.85% due to lower steel prices [14]. Pricing and Profitability - The average price for sample orders in Q2 was 5,167 CNY/ton, reflecting a 15 CNY/ton increase from Q1 but a 119 CNY/ton decrease year-on-year [14]. - The company’s pricing strategy is influenced by the steel price trend, with potential for improved profitability if prices recover [14]. Strategic Initiatives - The company is focusing on small orders and enhancing sales personnel management to drive order growth [14]. - Significant investments in smart manufacturing technologies are being made, including advanced cutting and welding equipment, which are expected to enhance production efficiency [14]. Financial Outlook - The company is projected to see a 10% increase in volume for the year, with stable profitability and potential government subsidies decreasing [14]. - The current market valuation is considered to be at a safe bottom, with significant upside potential if operational improvements and market conditions align favorably [14].