Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 64 yuan [2][8]. Core Views - The company is expected to face challenges in the first half of 2025, with projected revenue of 1.498 billion yuan, a decrease of 12.84% year-on-year, and a net profit of 105 million yuan, down 56.52% year-on-year. However, sales volume increased by 14.54% year-on-year, indicating potential recovery [2][8]. - The second quarter of 2025 is anticipated to show a revenue of 539 million yuan, a decline of 31.37% year-on-year, with a net profit turning negative at -85 million yuan compared to a profit of 56 million yuan in the same period last year [2][8]. - The report highlights that the company is adjusting its operational strategies in response to market pressures, including slowing down shipment rates and enhancing channel management to stabilize pricing [8][9]. Financial Summary - For 2024A, total revenue is projected at 5.217 billion yuan, with a year-on-year growth rate of 5.3%. However, for 2025E, revenue is expected to decline by 10.1% to 4.687 billion yuan [4][8]. - The net profit for 2024A is estimated at 1.341 billion yuan, with a growth rate of 5.7%, while for 2025E, it is projected to drop to 1.004 billion yuan, reflecting a decrease of 25.1% [4][8]. - The earnings per share (EPS) for 2025E is adjusted to 2.06 yuan, down from previous estimates, with a projected increase to 2.21 yuan in 2026E and 2.54 yuan in 2027E [4][8]. Market Performance - The company has been actively managing its market presence, with recent reports indicating a reduction in inventory levels from nearly three months to around two months, which is expected to stabilize pricing in the near future [8][9]. - The report notes that the company is taking measures to control market order and pricing, which may lead to a healthier operational environment as it enters the new fiscal year [8][9].
水井坊(600779):2025年半年度业绩预告点评:Q2释放压力,良性开启新财年