LONCIN(SH:603766) Huafu Securities·2025-07-15 09:53Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [4][6]. Core Insights - Longxin General has established itself as a leader in the motorcycle industry in China, with a successful transition from "product export" to "brand export" through its high-end motorcycle brand "VOGE" [2][14]. - The company is expected to become the largest motorcycle enterprise in China and rank among the top globally following the integration of its operations with Zongshen Group [2][14]. - The brand "Wuji" has positioned itself as a leader in the high-end motorcycle segment, achieving a market share of 14.2% for motorcycles above 250cc in 2024, a 5 percentage point increase from 2022 [3][4]. Financial Performance - The company reported a revenue of 16.82 billion yuan in 2024, a year-on-year increase of 29%, with a net profit of 1.12 billion yuan, up 92% [16][29]. - The forecast for net profit from 2025 to 2027 is 1.90 billion yuan, 2.37 billion yuan, and 2.77 billion yuan, representing growth rates of 70%, 25%, and 17% respectively [4][16]. - The company's earnings per share (EPS) is projected to increase from 0.93 yuan in 2025 to 1.35 yuan in 2027 [4][16]. Brand Competitiveness - Wuji has successfully launched several popular models, including SR150GT and DS900X, and has gained significant recognition in the European market, with over 95% of its 800cc motorcycle exports going to Europe in 2024 [3][4]. - The partnership with BMW since 2005 has enhanced the company's quality control capabilities, facilitating its entry into the European market [3][4]. - The company has focused on brand rejuvenation and increased marketing efforts, with advertising expenses projected to reach 80 million yuan in 2024, a 96% increase year-on-year [3][4]. Market Trends - The motorcycle export market has shown significant growth, with a projected export value of 8.716 billion USD in 2024, a 24.75% increase from the previous year [54][60]. - The company has been expanding its presence in emerging markets, particularly in Latin America and Africa, where demand for motorcycles is increasing [106][108]. - The European motorcycle market is stable and growing, with a market size of approximately 16.3 billion USD in 2023, driven by high demand for large displacement motorcycles [87][92].