TRANSSION(SH:688036) Guotou Securities·2025-07-16 07:34Investment Rating - The investment rating for the company is "Buy-A" with a target price of 98.8 CNY, reflecting a dynamic price-to-earnings ratio of 20X for 2025 [5][9]. Core Insights - The company is positioned as a leader in the African mobile phone market, with a diversified product portfolio that includes smartphones, digital accessories, home appliances, and electric vehicles, aiming to create a comprehensive smart living ecosystem [2][4][27]. - The company has a strong market presence in emerging markets, with a global smartphone market share of 14.0% and ranking third among smartphone manufacturers, while maintaining over 40% market share in the African smartphone market [3][19]. - The company is focusing on high-end product development and expanding its product categories, leveraging advanced technologies such as AI and big data to enhance competitiveness in the mid-to-high-end market [8][9][19]. Summary by Sections 1. Company Overview - Founded in 2013, the company focuses on the design, research, production, sales, and brand operation of smart terminals, primarily targeting emerging markets [2][16]. - The company has established a strong brand presence with TECNO, itel, and Infinix in the smartphone segment, and has expanded into digital accessories and home appliances [2][16]. 2. Globalization and Market Expansion - The company has adopted a "global thinking, localized operation" strategy, achieving significant market share in Africa, South Asia, Southeast Asia, the Middle East, and Latin America [3][4]. - The company is expected to benefit from the growing smartphone demand in emerging markets, driven by population growth and increasing high-end product demand [3][4][19]. 3. Diversification and High-End Strategy - The company is expanding its product ecosystem to include digital accessories, home appliances, and electric vehicles, enhancing its market competitiveness [8][29]. - The company is investing in R&D to improve product quality and user experience, focusing on high-end product features such as multi-skin tone photography and AI integration [8][9][19]. 4. Financial Projections - Revenue growth is projected at 9.9%, 11.1%, and 12.9% for 2025 to 2027, with net profit growth of 1.4%, 16.1%, and 19.5% respectively [9][11].