Investment Rating - The report initiates coverage on Cha Bai Dao (2555.HK) with a "Buy" rating, anticipating a performance turnaround in 2025 [4][10]. Core Views - The report highlights that the combination of industry recovery and product innovation is expected to drive a reversal in the company's performance. The tea beverage industry is entering a favorable cycle, benefiting from external delivery platform subsidies and a stabilization of competition [4][10]. Summary by Sections Company Overview - Cha Bai Dao is a leading mid-range tea beverage brand in China, with a national presence and a focus on product diversity. As of 2024, the company operates 8,395 stores across various city tiers, with a significant presence in first and new first-tier cities [10][13]. - The company has established a strong franchise model and supply chain capabilities, maintaining its position as the third-largest player in the ready-to-drink tea market in China [12][13]. Industry Dynamics - The ready-to-drink beverage market in China is projected to reach a scale of 1 trillion yuan by 2028, with a compound annual growth rate (CAGR) of 17.6% from 2023 to 2028. The market is currently characterized by a low penetration rate compared to developed markets [56][59]. - The report notes that the industry is experiencing a recovery phase, with external subsidies from delivery platforms driving demand. The competitive landscape is stabilizing as brands shift from aggressive price competition to value-based competition [56][75]. Growth Potential - The company is focusing on product innovation and expanding its store network both domestically and internationally. The report anticipates significant growth in lower-tier cities and overseas markets, with a CAGR of 49.4% in store openings in lower-tier cities from 2020 to 2024 [10][12]. - Cha Bai Dao's product matrix includes a variety of tea beverages, with a focus on innovation and consumer trends. The company aims to launch new products weekly, enhancing its competitive edge [10][12]. Financial Forecast and Valuation - The report forecasts that Cha Bai Dao's revenue will recover from 49.18 billion yuan in 2024 to 57.60 billion yuan in 2025, with net profit expected to rise from 472 million yuan in 2024 to 922 million yuan in 2025. The projected price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are 15.38, 12.22, and 10.74, respectively [5][10]. - The financial performance is expected to stabilize, with a focus on maintaining a healthy balance sheet and cash flow management. The company has a low debt ratio of 28.40% as of 2024, indicating a strong financial position [53][54].
茶百道（02555）：行业景气叠加产品力重塑，公司业绩反转可期