SKSHU(SH:603737) Orient Securities·2025-07-17 04:14Investment Rating - The report maintains a "Positive" investment rating for the building materials industry, indicating an expectation of performance that is stronger than the market benchmark index by more than 5% [6]. Core Viewpoints - The report suggests that while the real estate sector continues to face pressure, the impact on the building materials sector's valuation is limited, and there is potential demand release from urban renewal initiatives [4][9]. - Investors are becoming desensitized to the declining demand from the real estate sector and are increasingly focused on the potential for stabilization measures and urban renewal policies to drive demand [9]. - The political emphasis on urban renewal is expected to enhance demand for certain building materials, such as pipes, coatings, and waterproofing products [9]. - Companies that have shown operational improvements and are positioned in favorable market segments are likely to benefit from future growth opportunities, with a specific recommendation to pay attention to the leading paint company, Sankeshu (三棵树) [4][9]. Summary by Sections Real Estate Sector Impact - The real estate sector's demand for building materials remains under pressure, with new construction area down by 20% year-on-year and completed area down by 14.8% in the first half of 2025 [9]. - Despite the ongoing downturn, investor sentiment is shifting towards expectations of policy support to stabilize the market [9]. Urban Renewal Initiatives - Recent government policies emphasize the importance of urban renewal, which is expected to become a key focus for local governments and could stimulate demand for specific building materials [9]. - The central government's initiatives aim to establish sustainable urban renewal models and accelerate the transformation of urban spaces [9]. Company Performance - Some companies are emerging from challenging periods with improved operations, exemplified by Sankeshu's projected net profit increase of 190% to 290.9% year-on-year for the first half of 2025 [9]. - The report indicates that if stronger measures to stabilize the real estate market are implemented, companies that have already improved their operations may see further benefits [9].