YUEXIU PROPERTY(HK:00123) Changjiang Securities·2025-07-18 10:11Investment Rating - The report assigns a "Buy" rating to the company, with a target price based on projected earnings growth and valuation metrics [10]. Core Insights - The company, Yuexiu Property, is a state-owned enterprise based in Guangzhou, leveraging its strong government backing and innovative business models to enhance its market position [6][15]. - The company achieved a total sales amount of 615 billion HKD in the first half of 2025, representing an 11% year-on-year increase, and ranks 8th in the industry [3][25]. - The company is expected to recover its profit margins, with projected net profits of 14 billion, 17 billion, and 18 billion HKD for 2025, 2026, and 2027, respectively, indicating significant growth [9][41]. Summary by Sections Company Overview - Yuexiu Property is a Guangzhou-based state-owned developer with a strong focus on innovation and a stable ownership structure supported by major shareholders, including Yuexiu Group and Guangzhou Metro Group [6][17]. Sales Performance - The company reported a total sales amount of 1,145 billion HKD in 2024, a decrease of 19% year-on-year, but achieved 615 billion HKD in the first half of 2025, an increase of 11% year-on-year [6][25]. - The sales ranking improved to 8th in the industry, with a notable increase in sales price driven by key projects [26][29]. Financial Performance - In 2024, the company recorded an operating revenue of approximately 864 billion HKD, a year-on-year increase of 7.7%, but faced a significant decline in net profit to about 10.4 billion HKD, down 67.3% [6][31]. - The gross profit margin fell to 10.5%, indicating pressure on profitability amid market challenges [31][37]. Investment Strategy - The company has adopted a diversified land acquisition strategy, focusing on major cities like Guangzhou, Beijing, and Hangzhou, with a land acquisition intensity maintained at around 50% [7][45]. - The investment strategy includes various models such as TOD (Transit-Oriented Development) and urban renewal, enhancing the company's land bank and operational efficiency [7][41]. Operational Efficiency - The company has shown improvements in cost control, with a sales expense ratio of 3.3% and a management expense ratio reduced to 1.8% [8][41]. - Despite a lower return on equity (ROE) of 1.9%, the company maintains a healthy financial status with a decreasing financing cost [8][41].