Focus Media(SZ:002027) ZHESHANG SECURITIES·2025-07-23 23:30Market Overview - On July 23, the Shanghai Composite Index rose by 0.01%, the CSI 300 increased by 0.02%, the STAR Market 50 gained 0.45%, the CSI 1000 fell by 0.45%, the ChiNext Index decreased by 0.01%, and the Hang Seng Index increased by 1.62% [3][4] - The best-performing industries on July 23 were non-bank financials (+1.29%), beauty and personal care (+0.59%), home appliances (+0.58%), banking (+0.4%), and environmental protection (+0.37%). The worst-performing industries were building materials (-2.27%), defense and military (-1.6%), machinery and equipment (-1.29%), electric power equipment (-1.2%), and social services (-1.19%) [3][4] - The total trading volume of the A-share market on July 23 was 1,898.371 billion yuan, with a net outflow of 1.32 billion Hong Kong dollars from southbound funds [3][4] Company Update: Focus Media (002027) - The report indicates that the advertising business of Focus Media is expected to remain stable in Q2 2025, driven by strong advertising demand from the home appliance, 3C digital, and internet sectors due to national subsidies and competition in food delivery [5][6] - Focus Media is actively advancing its digital business layout, collaborating with Alipay to develop the "Touch" digital media platform, which aims to diversify its customer base through internet channels. In H2, the company is expected to reach new traffic and small to medium-sized customers [5][6] - The company announced on July 22 the progress of its acquisition of New Wave, which is anticipated to enhance business synergy and profit potential in the future [5][6] Investment Opportunities - Short-term, the company is expected to benefit from a recovering consumer market and national subsidy policies, with a rebound in advertising demand from internet, home appliance, and 3C digital advertisers [5][6] - Mid-term, the collaboration with Alipay on the "Touch" platform is expected to bring new customer growth in Q4 2025 or 2026 [5][6] - Long-term, the planned acquisition of New Wave presents significant opportunities for business synergy and profit enhancement [5][6]