Investment Rating - The report assigns a "Buy" rating for the company [5][14]. Core Insights - The current landscape of the tea beverage industry is thriving, driven by the delivery battle and the peak season, with the company positioned as a leading player in the ready-to-drink tea market. The company is expected to achieve significant revenue growth, with projected revenues of 110.3 billion, 127.5 billion, and 147.0 billion yuan for 2025-2027, and net profits of 19.4 billion, 22.8 billion, and 26.5 billion yuan respectively [5]. Company Overview - The company, founded in 2010 in Zhejiang, has established itself as a leader in the ready-to-drink tea market, focusing on supply chain efficiency to support store expansion. As of 2024, the company achieved revenues of 87.91 billion yuan, a year-on-year increase of 14.54%, with adjusted net profits reaching 14.93 billion yuan, up 5.69% [9][21]. Market Position - The ready-to-drink tea market has evolved beyond basic product functionality, becoming a medium for young consumers to express lifestyle and values. The company holds a 9% and 18% market share in the overall and mass market segments respectively, ranking second overall and first in the mass market [10]. Competitive Advantages - The company has built a robust competitive edge through comprehensive support for franchisees and optimized supply chain management, allowing for profitable expansion without sacrificing quality. The company boasts the largest cold chain logistics infrastructure in the industry, with an average delivery cost of 0.9% of GMV, lower than the industry average of 2% [11]. Future Growth Potential - The company employs a regional density strategy, aiming for 500 stores per province as a key scale node. It currently operates in eight provinces, capturing 25% of the mass ready-to-drink tea market. The company has significant room for expansion, with estimates suggesting over 9,866 potential new stores in a neutral scenario and up to 19,314 if it continues to expand into currently unentered cities [12]. Financial Overview - The company has demonstrated resilient financial performance, with revenues of 87.91 billion yuan in 2024, driven by store expansion and increased demand for products. The revenue structure remains stable, with product sales accounting for nearly 80% of total revenue [38]. The adjusted net profit margin has shown fluctuations but remains competitive within the industry [43].
古茗（01364）：深度报告：深渠长流，万店耕新