JINHUI(SH:603919) Haitong Securities International·2025-07-24 12:26Investment Rating - The report maintains an "OUTPERFORM" rating for Jinhui Liquor with a target price of Rmb 22.00, indicating an expected upside from the current price of Rmb 18.92 [2][5]. Core Insights - The baijiu industry is undergoing a deep adjustment phase characterized by policy changes, consumption structure transformation, and intensified competition. The production in Q1 2025 saw a year-on-year decline of 7.1%, with a shift in consumer focus towards lower price bands [3][11]. - Jinhui Liquor has set a pragmatic growth target for FY25, aiming for total revenue of Rmb 3.28 billion (+8.6% year-on-year) and net profit of Rmb 410 million (+5.2% year-on-year), aligning with industry trends [3][14]. - The company's product structure is evolving, with a notable increase in the high-end segment (over Rmb 300) from less than 15% in FY22 to 18.8% in FY24, while the low-end segment is contracting significantly [4][12]. Financial Performance Summary - Revenue projections for Jinhui Liquor are Rmb 3.3 billion in 2025, Rmb 3.7 billion in 2026, and Rmb 4.3 billion in 2027, with corresponding net profits of Rmb 400 million, Rmb 500 million, and Rmb 500 million [5][14]. - The company’s gross profit margin is expected to remain stable around 60%, with a gradual increase in return on equity (ROE) from 11.7% in 2025 to 13.5% in 2027 [10][14]. - The dividend payout ratio for FY24 is projected at 64.0%, with a dividend yield of 2.6%, marking a record high since the company’s listing [5][14]. Market Dynamics - The provincial market for Jinhui Liquor showed a modest growth of 1.1% year-on-year in Q1 2025, significantly down from 16.1% in FY24, while the extra-provincial market grew by 9.5% [4][13]. - The company is focusing on refining its channel operations within the provincial market and expanding its presence in Gansu, Qinghai, and Xinjiang as core bases for growth [4][13].