东鹏饮料（605499）：二季度冰柜费投加大，新品表现亮眼

Investment Rating - The investment rating for the company is "Buy" and is maintained [1] Core Views - The company reported a significant increase in revenue and net profit for the first half of 2025, with revenue reaching 10.737 billion yuan, a year-on-year growth of 36.37%, and net profit attributable to shareholders at 2.375 billion yuan, up 37.22% [4] - The company has increased its investment in ice cabinets, which has positively impacted sales, with promotional expenses rising by 61.20% year-on-year [4][5] - The company is expanding its product offerings, particularly in energy drinks and electrolyte beverages, with substantial growth in revenue and sales volume [6] Company Overview - The latest closing price of the company's stock is 299.93 yuan, with a total market capitalization of 156 billion yuan [3] - The company has a total share capital of 520 million shares, with a price-to-earnings ratio of 46.88 [3] Financial Performance - For Q2 2025, the company achieved revenue of 5.889 billion yuan, a year-on-year increase of 34.10%, and a net profit of 1.395 billion yuan, up 30.75% [5] - The gross profit margin for Q2 2025 was 45.70%, slightly down from the previous year due to a high base effect [5] - The company’s sales cash receipts for the first half of 2025 were 11.072 billion yuan, a growth of 24.63% year-on-year [5] Product and Channel Analysis - In the first half of 2025, revenue from energy drinks, electrolyte drinks, and other beverages reached 8.361 billion yuan, 1.493 billion yuan, and 877 million yuan respectively, with significant year-on-year growth [6] - The company is actively exploring new sales channels and enhancing its digital marketing strategies, including the use of AI technology for better customer service [9] Profit Forecast and Investment Suggestions - The company is expected to achieve revenues of 20.814 billion yuan, 26.254 billion yuan, and 31.864 billion yuan for the years 2025 to 2027, with corresponding net profits of 4.500 billion yuan, 5.962 billion yuan, and 7.514 billion yuan [10][12] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 8.65 yuan, 11.47 yuan, and 14.45 yuan respectively, with a maintained "Buy" rating [10]