Atour Lifestyle (US:ATAT) Guoxin Securities·2025-07-28 05:14Investment Rating - The report maintains an "Outperform the Market" rating for the social services sector [3][5][36]. Core Viewpoints - The Hainan Free Trade Port is set to officially start operations on December 18, 2025, with a significant increase in the number of zero-tariff goods from 1,900 items (21%) to 6,600 items (74%), which is expected to enhance the attractiveness of Hainan for businesses and tourists [1][14]. - The investment of 1.2 trillion CNY in the Yajiang hydropower project is anticipated to stimulate regional economic cycles and boost related industries such as education, business travel, catering, and tourism [1][16][17]. - The report suggests that the social services sector is likely to benefit from favorable national policies aimed at expanding domestic demand, leading to a potential valuation recovery [3][36]. Summary by Sections Industry Insights - The consumer services sector outperformed the market, rising by 4.41% during the reporting period, exceeding the market benchmark by 1.61 percentage points [22][25]. - The report highlights various industry dynamics, including the launch of AI educational products by Dou Shen Education and JD's new "Dish Partner" initiative, which aims to disrupt traditional restaurant franchising [28][29]. Company Performance Predictions - Key companies such as Mijia Group, Atour, and Ctrip are rated as "Outperform the Market," with projected earnings per share (EPS) for 2025E and 2026E showing positive growth [4][36]. - The report includes a detailed table of investment ratings and financial metrics for various companies in the sector, indicating strong growth potential [4]. Investment Recommendations - The report recommends focusing on companies like Atour, China Oriental Education, and Meituan, among others, as they are expected to perform well in the current economic environment [3][36]. - Mid-term selections include China Duty Free Group, Meituan, and Huazhu Group, reflecting a diversified investment strategy across the social services sector [3][36].