东鹏饮料（605499）：1H2025业绩点评：双引擎引领增长，辩证看待费用投放

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company achieved a revenue of 10.737 billion yuan in 1H2025, representing a year-on-year increase of 36.37%, and a net profit attributable to shareholders of 2.375 billion yuan, up 37.22% year-on-year [8][9] - The growth is driven by strong performance in the hydration segment and rapid growth in specialty drinks, with a significant contribution from the electrolyte water category [8][10] - The company is expected to achieve a net profit of 4.6 billion yuan in 2025, reflecting a year-on-year growth of 37%, with a corresponding PE ratio of 34x [8] Revenue Performance - In Q2 2025, the company recorded a revenue of 5.889 billion yuan, a year-on-year increase of 34.10%, and a net profit of 1.395 billion yuan, up 30.75% year-on-year [8][9] - The company expanded its terminal coverage to 4.2 million outlets, a 17% increase year-on-year, enhancing its channel capabilities [9] - The electrolyte water segment generated 1.493 billion yuan in revenue, nearly matching the total for the previous year, indicating strong demand [9] Profitability Analysis - The gross profit margin remained stable at 45.15% for 1H2025, with a net profit margin of 22.12% [12] - The company anticipates continued improvement in gross margins due to cost reductions and scale effects [12] - The net profit margin was affected by increased sales expenses, with a sales expense ratio of 16.66% in Q2, up 1.20 percentage points year-on-year [12] Product and Regional Breakdown - In Q2, the company's flagship product, Dongpeng Special Drink, generated 4.460 billion yuan in revenue, a year-on-year increase of 18.77% [10] - The electrolyte beverage segment saw a remarkable revenue increase of 190.05% year-on-year, driven by expansion in various consumer scenarios [10] - Revenue growth was observed across regions, with the North China region showing the highest growth rate of 74.10% year-on-year [11]