Investment Rating - The report initiates coverage with a "Buy" rating for the company [12]. Core Insights - The snack retail segment of the company ranks at the top of the industry, having integrated five major snack retail brands. By the end of 2024, the company is expected to have 14,196 snack retail stores nationwide. The company is actively expanding its store network while improving operational efficiency and profit margins, with plans to explore full-category discount supermarkets as a new growth avenue [4][7][10]. Summary by Sections Company Overview - The company, established in 2011, went public in 2021 and primarily operates in the edible mushroom and snack retail sectors. It has integrated five major snack retail brands since entering the snack retail market [20][21]. Financial Performance - The company experienced significant revenue growth following the integration of its snack retail brands in 2023, although it faced short-term losses due to high initial investments. It is projected to turn profitable in 2024, with net profit margins stabilizing around 2.5%-2.7% and increasing to 3.85% in Q1 2025 [7][10][26]. Market Position and Growth Potential - The snack retail sector has become a key channel for leisure snack sales in China, with the market size expected to grow from 2.9 trillion yuan in 2019 to 3.7 trillion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 5.5%. The company is well-positioned to capitalize on this growth, with plans to expand into full-category supermarkets [8][48][49]. Store Network and Logistics - As of March 2025, the company has signed contracts for 15,000 stores, with over 10,000 stores operated by its brand "Good Idea." The company also boasts nearly 50 intelligent warehousing and logistics centers, enabling it to reach over 300 million consumers in county-level markets [9][10]. Profitability Forecast - The company forecasts net profits of 900 million yuan, 1.174 billion yuan, and 1.556 billion yuan for 2025, 2026, and 2027 respectively, with corresponding earnings per share (EPS) of 4.80 yuan, 6.26 yuan, and 8.30 yuan. The price-to-earnings (PE) ratios are projected to be 31, 24, and 18 times [10].
万辰集团（300972）：深度报告：万象更新，辰星焕彩