全球科技业绩快报：Amazon2Q25AmazonFY25Q2Review

Investment Rating - The report does not explicitly state an investment rating for Amazon, but it highlights strong performance and growth potential in various segments, suggesting a positive outlook for the company. Core Insights - Amazon's Q2 FY25 revenue increased by 12% YoY to $167.7 billion, exceeding market expectations, with operating income rising by 31% to $19.2 billion [16][17] - The company achieved record sales during Prime Day, indicating robust consumer engagement and platform strength [17] - Concerns were raised regarding the impact of U.S. tariffs on e-commerce and a significant decline in AWS operating margin [16][19] Summary by Sections Retail Performance - North America 1P retail revenue reached $100.1 billion, growing 11% YoY, while international revenue was $36.8 billion, also up 11% YoY [17] - The restructuring of logistics improved efficiency, with package transportation distance down 12% and handling per unit reduced by 15% [17] - Everyday Essentials accounted for one-third of unit sales, driven by stable pricing and faster delivery [17] Advertising and Third-Party Ecosystem - Third-party seller product sales reached a record 62% of total sales, reflecting a healthy ecosystem [18] - Advertising revenue grew by 22% YoY to $15.7 billion, supported by partnerships with Disney and Roku [18] - Amazon Pharmacy saw a 50% increase YoY, indicating strong growth in the online prescription market [18] AWS Performance - AWS revenue was $30.9 billion, up 17.5% YoY, with an annualized run rate exceeding $123 billion [19] - Operating margin fell to 32.9%, down 670bps QoQ, primarily due to increased costs from stock-based compensation and depreciation [19] - AWS backlog reached $195 billion, up 25% YoY, indicating strong demand despite supply constraints [19] Capital Expenditure and Cash Flow - Capital expenditures in Q2 were $31.4 billion, with significant investments in AWS data centers and infrastructure [20] - Free cash flow declined to $18.2 billion, reflecting a decrease in cash return rates [21] - Guidance for Q3 revenue is set between $174 billion and $179.5 billion, with operating income expected to be between $15.5 billion and $20.5 billion [21]