Workflow
保利发展(600048):业绩短期承压,投资强度提升

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company is experiencing a decline in revenue and profit due to reduced turnover scale and market fluctuations, with a significant drop in net profit margin [7] - Despite the challenges, the company remains a leader in the real estate sector, focusing on investment in first and second-tier cities, which is expected to gradually improve its valuation [7] - The forecasted net profit for 2025-2027 is projected to be 5.19 billion, 5.63 billion, and 6.03 billion RMB respectively, with corresponding EPS of 0.43, 0.47, and 0.50 RMB [7] Financial Performance Summary - Revenue for 2023 is projected at 346.83 billion RMB, with a growth rate of 23.4%, but is expected to decline in subsequent years [6] - The net profit for 2023 is estimated at 12.07 billion RMB, with a significant decrease in the following years, reflecting a net profit growth rate of -34.1% in 2023 and -58.6% in 2024 [6] - The company's operating profit margin for the first half of 2025 is reported at 8.4%, down from previous periods, indicating pressure on profitability [7] Market Position and Sales Performance - The company achieved a contract sales amount of 290.1 billion RMB in June 2025, a decrease of 31.0% year-on-year, aligning with industry trends [7] - The company has maintained its position as the top player in the industry despite the sales decline, with a total contract sales amount of 1,451.7 billion RMB for the first half of 2025, down 16.3% year-on-year [7] Investment Strategy - The company has increased its investment intensity, acquiring 27 land parcels in the first half of 2025, with 23 located in first and second-tier cities, representing 91.8% of total land costs [7] - The total land cost for these acquisitions is reported at 50.87 billion RMB, indicating a strategic focus on high-potential urban areas [7]