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亚马逊(AMZN):25Q2财报点评:广告增长强劲,履约效率优化,云业务延续Q1势头

Investment Rating - The investment rating for the company is "Outperform" [6][30]. Core Insights - The company's Q2 performance exceeded expectations, driven by strong retail growth, with revenue of $167.7 billion, a year-on-year increase of 13% [10]. - Advertising revenue grew by 22% year-on-year, primarily driven by sponsored products, contributing to improved profit margins [2][16]. - The cloud business (AWS) continued its growth momentum with revenue of $30.9 billion, a year-on-year increase of 17.5%, despite facing supply constraints [3][19]. Summary by Sections Overall Performance - Q2 revenue reached $167.7 billion, surpassing company guidance and Bloomberg consensus expectations of 9.6% growth, with operating profit of $19.2 billion, up 31% year-on-year [10]. - The company expects Q3 revenue to be between $174 billion and $179.5 billion, reflecting a year-on-year growth of 10%-11% [10]. Retail and Other Businesses - Retail and other business revenue was $136.8 billion, a year-on-year increase of 12%, with advertising revenue contributing significantly [2][16]. - The operating profit margin for retail and other businesses reached 6.6%, up 2.2 percentage points year-on-year, due to improved logistics efficiency [2][16]. Cloud Business - AWS revenue was $30.9 billion, a year-on-year increase of 17.5%, with an operating profit margin of 32.9% [3][19]. - The company is experiencing supply constraints due to chip shortages and delivery delays, which are expected to persist in the coming quarters [3][19]. Financial Forecasts - Revenue forecasts for 2025-2027 have been slightly adjusted to $706.3 billion, $776.9 billion, and $856.2 billion, respectively [30]. - Net profit forecasts for the same period have been slightly reduced to $70.9 billion, $82.6 billion, and $99.0 billion, respectively [30]. Key Financial Metrics - The company is projected to achieve an EPS of $6.70 in 2025, with a PE ratio of 32 [5][32]. - The operating margin is expected to improve to 11% by 2026, with a net profit growth rate of 20% in 2025 [5][32].