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锅圈(02517):核心经营利润率上行,向下扎根破局乡镇店

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - The company is expected to see significant revenue growth, with projected revenues of 7.26 billion, 8.40 billion, and 9.70 billion yuan for 2025-2027, corresponding to growth rates of 12.3%, 15.6%, and 15.6% respectively. The gross profit margins are expected to be 22.1%, 22.2%, and 22.4% for the same period. Core operating net profits are projected to be 430 million, 500 million, and 580 million yuan, with a compound annual growth rate of 23% over three years [3][12] Summary by Sections Company Overview - The company is a leading brand in providing at-home meal solutions in China, focusing on innovative product offerings to smooth out seasonal sales fluctuations. In the first half of 2025, the company launched 175 new hot pot and barbecue SKUs, including unique meal combinations [11] Financial Performance - In the first half of 2025, the company reported revenues of 3.24 billion yuan, a year-on-year increase of 21.6%. The gross profit was 720 million yuan, up 17.8% year-on-year, and core operating profit reached 190 million yuan, reflecting a 52.3% increase [9][10] Operational Efficiency - The company has improved its operational efficiency, with reductions in sales, management, and financial expense ratios by 1.8 percentage points each. The core operating profit margin increased by 1.2 percentage points to 5.9% [10] Market Expansion - The company has resumed its store expansion strategy, adding 270 new stores in rural areas in the first half of 2025. This expansion is supported by a better understanding of consumer needs in these markets [11][12] Future Projections - The company is expected to return to a growth trajectory with stable profit increases, maintaining the "Buy" rating. The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.16, 0.18, and 0.21 yuan respectively [3][12]