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东方雨虹(002271):零售业务保持韧性,期待下半年盈利拐点

Investment Rating - The investment rating for the company is "Buy" [8][12]. Core Views - The company reported a revenue of 13.57 billion yuan in the first half of 2025, a year-on-year decline of 10.8%, with a net profit attributable to shareholders of 560 million yuan, down 40.2% year-on-year [4]. - The company expects a profit turning point to emerge in Q3 2025, driven by price adjustments in response to industry competition [5]. - Retail channels have shown resilience, with overseas revenue growing by 42.16% year-on-year, indicating potential for rapid growth in international markets [6]. - Effective cost control measures have led to a decrease in accounts receivable, with a 22.5% year-on-year decline [7]. Company Overview - The latest closing price is 11.92 yuan, with a total market capitalization of 28.5 billion yuan [3]. - The company has a debt-to-asset ratio of 43.4% and a price-to-earnings ratio of 274.02 [3]. Financial Forecast - Revenue is projected to be 27.34 billion yuan in 2025, a decrease of 2.6% year-on-year, with a significant rebound in net profit expected to reach 1.36 billion yuan in 2025, reflecting a year-on-year increase of 1155% [10][11].