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锅圈(02517):2025年中期业绩点评:门店运营量质齐升,看好效率改善持续兑现

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - The company reported a revenue of 3.24 billion RMB for the first half of 2025, representing a year-on-year increase of 21.6%. The net profit reached 190 million RMB, up 122.5%, while the core operating profit also stood at 190 million RMB, increasing by 52.3%. The net profit attributable to shareholders was 183 million RMB, reflecting a growth of 113.2% [2][5]. Summary by Sections Company Performance - The company has seen continuous improvement in store operations, with a net increase of 250 stores in the first half of the year, including 270 new stores in rural areas. The average revenue per franchise store increased by 7.9% year-on-year, driven by the launch of 175 new hot pot and barbecue products. Over 2,000 community stores have undergone 24-hour unmanned retail transformations, contributing to enhanced store efficiency [7]. Membership and Supply Chain - As of the first half of 2025, the company registered over 50 million members, a 62.8% increase year-on-year. The prepaid card amount reached approximately 590 million RMB, up 37.2%. The company achieved 3.2 billion exposures through a multi-tiered Douyin account matrix. Additionally, a new food factory was established in Sichuan, and a digital central warehouse was added, bringing the total to 19 [7]. Profitability and Forecast - The gross margin for the first half of 2025 was 22.1%, a decrease of 0.7 percentage points, primarily due to the higher sales proportion of cost-effective meal packages. The net profit margin and core operating profit margin were 5.9% and increased by 1.2 percentage points, respectively. The company plans to distribute an interim dividend of 0.0716 RMB per share, totaling approximately 190 million RMB, with a payout ratio close to 100% [7]. Earnings Projections - The company is expected to accelerate store openings in the second half of the year, with same-store sales projected to achieve significant single-digit growth. The forecasted net profits attributable to shareholders for 2025-2027 are 450 million, 561 million, and 680 million RMB, corresponding to price-to-earnings ratios of 20, 16, and 13 times, respectively [7].