CHJ(SZ:002345) Huaxin Securities·2025-08-07 02:22Investment Rating - The report assigns a "Buy" investment rating for the company, marking its first coverage [2][7]. Core Insights - The company has demonstrated significant growth in terminal sales and is steadily expanding its store network, with a projected net increase of over 150 stores for the year, including 10 new stores in overseas markets [6]. - The launch of the "Butter Bear" collaboration series has successfully captured consumer attention, achieving record sales and engagement, particularly among younger demographics [5]. - The company is positioned to benefit from a strong product design capability and a differentiated brand targeting young, fashion-conscious consumers, with projected earnings per share (EPS) of 0.56, 0.70, and 0.86 yuan for 2025, 2026, and 2027 respectively [7][9]. Summary by Sections Market Performance - The company's stock price is currently at 16.44 yuan, with a total market capitalization of 146 billion yuan and a 52-week price range of 4.07 to 17.39 yuan [2]. Sales and Expansion - The average sales per store continue to show high growth, with a product repurchase rate of 60% in the first half of 2025, indicating strong customer loyalty [6]. Financial Projections - The company forecasts a revenue growth rate of 21.7% in 2025, with expected revenues of 7,933 million yuan, and a significant rebound in net profit projected at 500 million yuan, reflecting a growth rate of 158.3% [9][10]. - The report anticipates a gradual increase in return on equity (ROE) from 5.3% in 2024 to 20.9% by 2027, indicating improving profitability [9][10].