Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company has exceeded expectations in its first half performance for 2025, with projected revenue of 40.9 to 41.1 billion yuan, representing a year-on-year growth of 16.8% to 17.3%, and a net profit of 5.4 to 5.6 billion yuan, indicating a growth of 30.9% to 35.8% [1][2] - The strong performance is attributed to the continuous growth of the main brand, Han Shu, and significant contributions from smaller brands like Newpage [2] - The company has optimized its brand strategy, particularly for Han Shu, which accounted for 82.3% of revenue in 2024, enhancing its multi-category layout and overall competitiveness [2] - During the major e-commerce promotion event in June 2025, Han Shu maintained its leading position in sales across multiple platforms, with significant year-on-year growth in sales on platforms like Tmall and JD [2][3] Summary by Sections Financial Performance - The company has adjusted its profit forecasts upwards for 2025 to 2027, with expected net profits of 11.6 billion, 14.6 billion, and 17.6 billion yuan respectively, reflecting increases of 10%, 6%, and 1% from previous estimates [4] - The projected price-to-earnings (P/E) ratio for 2025 is 27 times, indicating a positive outlook on the company's multi-brand development and net profit margin trends [4] Revenue and Profit Growth - The company anticipates a revenue growth rate of 23.6% for 2025, with net profit growth expected at 48.4% [5] - The earnings per share (EPS) is projected to reach 2.91 yuan in 2025, with a return on equity (ROE) of 45.7% [5][12] Market Position - The company has established a strong market presence, particularly in the beauty and skincare sectors, with Han Shu leading in sales rankings on platforms like Douyin and Tmall [2][3] - The report highlights the company's successful transition from a single-brand focus to a multi-brand, all-channel strategy, enhancing its competitive edge in the market [9]
上美股份（02145）：业绩表现超预期，多品牌集团稳步壮大、提质增长