Investment Rating - The report has downgraded the investment rating to "Accumulate" due to short-term performance pressure [4]. Core Views - The company is expected to achieve total revenue of RMB 2.48 billion in 1H25, a year-on-year increase of 14.3%, driven by the recovery of the Chinese film market and an increase in self-produced films [1]. - The forecasted net profit attributable to shareholders for 1H25 is RMB 170 million, a year-on-year decrease of 41.9%, primarily due to losses from self-produced films and increased investment in performance business [1]. - The online entertainment ticketing revenue is projected to be RMB 1.19 billion in 1H25, reflecting a year-on-year increase of 13.4% [2]. - The entertainment content service revenue is expected to reach RMB 1.19 billion in 1H25, a year-on-year increase of 16.5% [3]. - The gross profit margin for 1H25 is anticipated to be 39.2%, a decrease of 14.1 percentage points year-on-year, mainly due to low ROI from self-produced films and increased costs from infrastructure investments in the performance business [3]. Revenue and Profit Forecast - The revenue forecast for 2025 and 2026 has been revised down to RMB 4.4 billion and RMB 4.8 billion respectively, reflecting a decrease of 4% from previous estimates [4]. - The net profit forecast for 2025 and 2026 has been significantly reduced to RMB 320 million and RMB 520 million, representing a decrease of 56% and 42% from previous estimates [4]. - The earnings per share (EPS) for 2025 is projected to be RMB 0.28, with a price-to-earnings (P/E) ratio of 24 [5]. Market Performance - The total box office revenue in China for 1H25 is expected to reach RMB 29.231 billion, a year-on-year increase of 22.91% [2]. - The performance market for large-scale commercial shows has shown moderate growth, with ticket revenue during the "May Day" holiday reaching RMB 1.212 billion, a year-on-year increase of 5.12% [2].
猫眼娱乐（01896）：2025H1 业绩前瞻：业绩受自制影片拖累，关注演出业务进展