Investment Rating - The report initiates coverage with a "Buy" rating for the company, setting a target price of 3.49 CNY per share based on a 40.0x PE valuation for 2026 [3]. Core Insights - The company is positioned to benefit from the ongoing recovery in the real estate market, with expectations of steady growth in net profit from 150 million CNY in 2025 to 262 million CNY in 2027, reflecting year-on-year growth rates of 105.0%, 36.7%, and 27.4% respectively [3]. - The report highlights the favorable industry trends, including a shift towards the secondary housing market and an expanding rental market driven by demographic changes and increasing institutionalization [2][3]. Summary by Sections Company Overview - The company operates as a leading digital residential service platform, focusing on housing transaction services and asset management, with a strong emphasis on user value and community engagement [12][17]. Industry Trends - The real estate market is experiencing a transition to a "stock housing" era, with secondary housing transactions expected to increase from 30% in 2021 to 46% by 2024, driven by declining new housing supply and consumer preferences for established properties [2][49]. - The rental market is anticipated to grow significantly due to the influx of mobile populations and a low current institutionalization rate of 4.5% compared to over 50% in developed countries [2][59]. Company Advantages - The company has a strong market presence in key cities such as Beijing, Shanghai, and Hangzhou, with over 20,000 agents, representing more than 70% of its workforce [2][64]. - The company has demonstrated superior performance in secondary housing transactions, with year-on-year increases in major cities significantly outpacing national averages [2][66]. Short-term Trading Opportunities - The report identifies potential short-term trading opportunities linked to favorable real estate policies, noting that the company's stock typically outperforms the market within 5-10 trading days following policy announcements [2][4]. Profit Forecast and Valuation - The company is projected to achieve a net profit of 1.5 billion CNY in 2025, with a robust growth trajectory expected through 2027, supported by a stable increase in revenue and a recovery in the housing market [3][26].
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