Thinkingdom Media (SH:603096) HTSC·2025-08-10 09:07Investment Rating - The investment rating for the company has been downgraded from "Buy" to "Hold" [5][7]. Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with total revenue of 315 million RMB, down 30.54% year-on-year, and a net profit attributable to shareholders of 47 million RMB, down 48.50% year-on-year [2]. - The decline in performance is attributed to pressures in the physical book retail market, particularly in literary and children's books, as well as increased losses in overseas operations due to high inventory disposal costs and royalty expenses [2][3]. - The company is actively exploring diverse monetization paths and enhancing its IP operation capabilities, including adaptations of original works into comics and potential expansions into animation and film [4]. Summary by Sections Financial Performance - In H1 2025, domestic book planning and publishing business generated revenue of 242 million RMB, a decrease of 35.89% year-on-year, with a gross margin of 48.83%, an increase of 1.18 percentage points [2]. - The overseas business saw a slight revenue decline to 62 million RMB, with losses increasing to 11 million RMB due to higher costs associated with unsold inventory and royalties [3]. Business Strategy - The company launched 65 new titles in H1 2025, focusing on both general and children's literature, while also venturing into graphic novels and comics [4]. - The company is developing its IP, with successful merchandise launches based on its original IP "bibi Zoo" and new IP "Good Frog" [4]. Earnings Forecast and Valuation - The earnings forecast for 2025-2027 has been revised downwards, with net profit estimates of 110 million RMB, 124 million RMB, and 139 million RMB respectively, reflecting a significant downward adjustment of approximately 29% [5][11]. - The target price has been adjusted to 19.24 RMB, corresponding to a PE ratio of 26.8 for 2025 [5][7].