Investment Rating - The investment rating for the company is "Buy" [6] Core Views - The company's Q2 revenue met expectations, but profit margins faced further pressure due to fluctuations in old customer orders and the ramp-up of new factories [1] - New customer orders saw significant growth year-on-year, although some old customer orders declined due to external factors such as consumer demand in Europe and the US, and tariff uncertainties [2] - The company's gross margin fluctuated due to the efficiency ramp-up of new factories and adjustments in production capacity among older factories [3] - The company is maintaining an aggressive capacity expansion strategy, with new factories in Vietnam and Indonesia expected to enhance profitability in the coming years [4] - Profit forecasts have been adjusted downward for the current year due to uncertainties in trade environments, but a recovery in profit margins is anticipated in 2026 as new factory efficiencies improve [5] Summary by Sections Financial Performance - For H1 2025, the company achieved revenue of 12.66 billion yuan, a year-on-year increase of 10.4%, while net profit was 1.664 billion yuan, a decrease of 11.4% [1] - In Q2 2025, revenue was 7.31 billion yuan, up 9.0% year-on-year, with net profit at 902 million yuan, down 17.3% [1] Customer Dynamics - The company experienced a significant increase in new customer orders, primarily from brands like Adidas and New Balance, contributing to a 6.14% increase in sports shoe sales to 11.5 million pairs in H1 2025 [2] Production and Capacity - The net profit margin for H1 2025 was 13.1%, down 3.2 percentage points year-on-year, with Q1 and Q2 margins at 14.2% and 12.3%, respectively [3] - The company is actively expanding production capacity with new factories, which typically take 1.5 to 2 years to reach full efficiency [4] Profit Forecasts - Revenue projections for 2025-2027 are 26.66 billion yuan, 30.15 billion yuan, and 34.18 billion yuan, with expected year-on-year growth rates of 11%, 13%, and 13% respectively [5]
华利集团（300979）：老客户波动+新厂爬坡导致利润率承压，期待26年弹性