房地产行业2025年中期投资策略：市场企稳将近，运营型资产率先重估

Core Insights - The real estate market is stabilizing, with operational assets being revalued first [1][3] - The market remains volatile, with both transaction volume and prices declining [4][5] - Policy measures are focused on land acquisition and old housing renovation [48][50] - Recovery is expected to take time, with adjustments nearing the bottom [4][5] Market Overview - In H1 2025, the sales area of commercial housing decreased by 3.5% year-on-year, showing a narrowing decline of 15.5 percentage points [4][15] - The sales area in 43 monitored cities reached 68.545 million square meters, with a year-on-year decline of 9.1%, a significant improvement from previous periods [4][29] - The second-hand housing market showed a positive trend, with a sales area of 48.465 million square meters, reflecting a year-on-year increase of 11.0% [4][29] Policy Measures - The government is implementing dual strategies of land acquisition and old housing renovation to stabilize the market [48][50] - As of mid-July 2025, the scale of land acquisition exceeded 480 billion yuan, with a steady increase in the issuance of special bonds [56][58] - Policies are aimed at reducing purchase barriers, including lowering down payment ratios and interest rates [64] Market Outlook - The annual incremental housing demand is estimated at approximately 950 million square meters, with expected sales area in 2025 projected at 900 million square meters [4][5] - The rental yield and risk-free return rates have normalized, providing a foundation for price stabilization [4][5] - Sales area, sales amount, new starts, completions, and investment are expected to decline year-on-year by 7.8%, 7.2%, 11.8%, 10.5%, and 9.8% respectively [4][5] Investment Recommendations - The report recommends focusing on financially stable and high-quality real estate companies, including China Resources Land (1109.HK) and Longfor Group (0960.HK) for development, and Poly Property (6049.HK) for property management [4][5]