Investment Rating - The investment rating for the company is "Add" and it is maintained [2] Core Views - The company has released a positive profit forecast for the first half of 2025, with sales performance (including tax revenue) expected to be approximately RMB 138-143 billion, representing a year-on-year growth of 240%-252%. The net profit is projected to be between RMB 22.3-22.8 billion, reflecting a year-on-year increase of 279%-288% [4][5] - The company's revenue growth is attributed to the resonance of brand and product, with an expanding brand influence leading to overall revenue growth in both online and offline stores. Continuous product optimization and new iterations have also supported sustained revenue growth [5] - The company has successfully expanded its store network, with a new store opening in Shanghai on August 2, 2025, marking the fourth store in the city [4][5] Company Overview - The latest closing price is HKD 802.50, with a total market capitalization of HKD 1,385.73 billion. The company has a total share capital of 1.73 billion shares and an asset-liability ratio of 38.13% [3] - The company is positioned as a high-end brand focusing on "ancient method gold," aiming to establish itself as a global luxury jewelry brand [11] Financial Performance - The company is expected to achieve a revenue growth rate of 138% in 2025, with net profit growth projected at 179.54%. The earnings per share (EPS) are forecasted to be RMB 23.85 for 2025 [13][11] - The company has a projected net profit margin of 18.41% for the first half of 2025, an increase from 16.7% in the first half of 2024 [5] Industry Analysis - The report anticipates that gold prices will continue to rise, with expectations for London gold prices to exceed USD 3,500 in the medium term [6] - The company is leveraging Chinese cultural elements in its product design, with nearly 2,000 original designs and a significant number of patents and copyrights [10]
老铺黄金（06181）：产品品牌共振，收入利润高增