燕京啤酒（000729）：U8势能延续，利润端表现亮眼

Investment Rating - The report maintains a "Buy" rating for the company, with a market price of RMB 12.51 and an industry rating of "Outperform" [1]. Core Insights - Yanjing Beer has shown impressive performance in the first half of 2025, with revenue of RMB 8.56 billion, a year-on-year increase of 6.4%, and a net profit attributable to shareholders of RMB 1.04 billion, up 39.9% year-on-year. The company's sales volume reached 2.35 million kiloliters, reflecting a 2.0% increase [3][4][7]. - The company's reform benefits are continuously being realized, with improved cost efficiency and sustained high momentum for its flagship product U8. The report anticipates continued growth in profitability [3][4][7]. Summary by Sections Financial Performance - In 1H25, Yanjing Beer reported a revenue of RMB 8.56 billion, with a net profit of RMB 1.04 billion, marking a 39.9% increase year-on-year. The second quarter of 2025 saw revenues of RMB 4.73 billion and a net profit of RMB 0.94 billion, reflecting year-on-year increases of 6.1% and 43.0%, respectively [9]. - The gross profit margin improved to 45.5% in 1H25, up from 43.4% in 1H24, while the net profit margin increased to 12.9% from 9.4% in the same period [9]. Revenue and Profit Forecast - The report projects revenues for 2025 to be RMB 15.43 billion, with a year-on-year growth of 5.2%. The net profit attributable to shareholders is expected to reach RMB 1.51 billion, reflecting a growth of 42.9% [6][12]. - The earnings per share (EPS) is forecasted to be RMB 0.54 for 2025, with a significant increase from previous years [12]. Market Position and Strategy - Yanjing Beer is focusing on enhancing the market share of its U8 product in key markets while also expanding into weaker markets. The company plans to launch new products, including beverages, to diversify its offerings and leverage synergies in production and distribution [7][9]. - The company has shown strong performance in the North China region, with a revenue increase of 5.6%, and is targeting high-growth cities for further market penetration [7].