Investment Rating - The report maintains a "Buy" rating for the company with a target price of 6.6 HKD [6]. Core Insights - The company reported a revenue growth of 11% year-on-year to 5.7 billion RMB in the first half of 2025, with a net profit increase of 9% to 860 million RMB [1][2]. - The e-commerce channel showed impressive growth, increasing by 45% and accounting for 32% of total revenue, with exclusive products making up 85% of e-commerce sales [2][3]. - The gross profit margin improved to 41.5%, driven by cost control and higher product prices, with adult and children's clothing margins at 42.5% and 41.6%, respectively [2][3]. - The company has opened 49 "super product" stores and plans to reach 100 by the end of the year, focusing on enhancing store quality and efficiency [3]. Financial Summary - Revenue projections for 2025-2027 are 11.3 billion RMB, 12.5 billion RMB, and 13.8 billion RMB, respectively, with growth rates of 12.1%, 11.1%, and 10.1% [4][9]. - Net profit estimates for the same period are 1.25 billion RMB, 1.42 billion RMB, and 1.58 billion RMB, with growth rates of 8.8%, 13.6%, and 11.2% [4][9]. - The company’s earnings per share (EPS) are projected to be 0.60 RMB, 0.69 RMB, and 0.76 RMB for 2025, 2026, and 2027, respectively [4][9]. - The dividend payout ratio has increased from 40% to 45%, with a dividend of 20.4 HKD cents per share declared [1][2].
361度（01361）：电商表现持续亮眼，维持全年指引