Investment Rating - The report maintains a "Buy" rating for the company with a target price of 1.82 HKD [6]. Core Insights - The flagship project, Futian COCO Park, has maintained market competitiveness for 18 years through advanced positioning and refined operations, benefiting from a strong customer base that supports continued growth in foot traffic and sales [2]. - The company is capitalizing on the influx of Hong Kong customers and expanding inbound consumption policies, enhancing mall traffic and sales performance [4]. - The introduction of the "immediate purchase and refund" tax refund pilot program at Futian COCO Park in 2025 is expected to significantly boost sales by attracting more overseas tourists [3]. Financial Performance Summary - The company's revenue is projected to grow from 635 million HKD in 2023 to 788 million HKD by 2027, with a compound annual growth rate (CAGR) of approximately 8.2% [5]. - The net profit attributable to the parent company is expected to increase from 171 million HKD in 2023 to 170 million HKD in 2027, reflecting a modest growth trajectory [5]. - The earnings per share (EPS) forecast for 2025 has been adjusted to 0.15 HKD, down from the previous estimate of 0.19 HKD [4]. Market Position and Valuation - The company is recognized as a benchmark in the Bay Area's commercial management sector, with a strong brand reputation among young consumers [4]. - The estimated price-to-earnings (PE) ratio for comparable companies in 2025 is projected at 11 times, supporting the target price of 1.82 HKD [4].
星盛商业（06668）：抓住港客北上及扩大入境消费政策机会，不断提高商场人气