Investment Rating - The investment rating for the company is "Buy" [6][18] Core Views - The white liquor industry is undergoing a deep adjustment, with the company expecting a revenue decline of 38.3%-41.9% and an adjusted net profit decline of 39%-40% for the first half of 2025. The introduction of new products such as "Da Zhen" and "Niu Shi Beer" is anticipated to contribute to revenue growth and improve marginal growth rates [2][10]. Financial Summary - Total revenue is projected to be 7,030 million RMB in 2023, with a growth of 20.1%. However, a significant decline of 27.8% is expected in 2025, followed by a slight recovery in subsequent years [5][11]. - Adjusted net profit is expected to be 1,623 million RMB in 2023, with a growth of 35.5%, but a decline of 27.5% is anticipated in 2025 [5][11]. - The company's price-to-earnings (PE) ratio is projected to be 16.38 in 2023, increasing to 21.89 by 2025 [5][11]. Product and Market Strategy - The company is actively launching new products to enhance revenue, including the strategic product "Da Zhen" priced between 500-600 RMB, which aims to fill the price gap between existing products. The product is currently in the distribution phase and is expected to contribute to revenue in the second half of 2025 [10]. - The high-end craft beer "Niu Shi News" has been launched with a retail price of 88 RMB for 375ml, generating over 2 million RMB in revenue from initial sales [10]. Market Context - The company is facing challenges due to significant declines in the white liquor market, particularly affecting mid-range and high-end products. The company anticipates a potential improvement in performance in the second half of 2025 due to low base effects and new product contributions [10][11].
珍酒李渡（06979）：更新报告：报表释压，关注新品