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传媒行业周报系列2025年第32周:中美关税暂缓期再延九十天,腾讯中报业绩盈喜-20250817

Investment Rating - Industry Rating: Recommended [4] Core Insights & Investment Recommendations - The extension of the US-China tariff suspension for another 90 days is expected to provide a buffer for export-oriented industries, reducing the risk of short-term trade friction escalation [2][23] - Tencent's strong Q2 performance shows revenue of 184.5 billion yuan, up 15% year-on-year, and a net profit of 69.2 billion yuan, up 18% year-on-year, driven by AI technology enhancing user retention and monetization efficiency [2][23] - The report maintains a positive outlook on leading Chinese technology companies, emphasizing their long-term value during adjustment cycles, and suggests focusing on the media and entertainment consumption sub-industry [3][24] Sub-industry Data Film Industry - The top three films by box office this week are "浪浪山小妖怪" with 269.7 million yuan (31.9% market share), "南京照相馆" with 251.6 million yuan (29.8%), and "东极岛" with 100.1 million yuan (11.9%) [26][27] Gaming Industry - The top three iOS games are "王者荣耀," "和平精英," and "穿越火线-枪战王者," while the top three Android games are "心动小镇," "我的休闲时光," and "崩坏:星穹铁道" [29][30] TV Series Industry - The top three TV series by broadcast index are "凡人修仙传" (83.9), "生万物" (80.5), and "利剑玫瑰" (79.9) [32][33] Variety and Animation - The top three variety shows are "地球超新鲜" (79.7), "心动的信号第八季" (77.2), and "脱口秀和 Ta 的朋友们第二季" (75.3) [33] - The top three animated shows are "沧元图" (315.8), "开心锤锤" (287.6), and "凡人修仙传" (296.7) [35]