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361度（01361）：线上业务高增，经营性现金流大幅改善
361 DEGREES361 DEGREES(HK:01361) East Money Securities·2025-08-17 11:02

Investment Rating - The report assigns an "Add" rating for the company, marking its first coverage [2][5]. Core Views - The company is positioned in the mass market with a strong price-performance ratio, continuously enhancing its competitiveness through channel innovation and product upgrades. The robust growth in online sales and efficiency improvements in offline stores are expected to sustain steady performance [5]. - The company achieved a revenue of 5.705 billion RMB in H1 2025, reflecting a year-on-year increase of 11.0%, and a net profit attributable to shareholders of 858 million RMB, up 8.6% year-on-year [4][5]. - The company is expected to maintain a stable growth trajectory, with projected net profits of 1.31 billion RMB, 1.46 billion RMB, and 1.61 billion RMB for 2025, 2026, and 2027 respectively, representing year-on-year growth rates of 13.9%, 11.3%, and 10.4% [5][6]. Financial Performance - The company reported a gross margin of 41.5% in H1 2025, an increase of 0.2 percentage points year-on-year, with a net profit margin of 15.0% [4]. - The online sales channel saw a significant increase of 45% year-on-year, contributing 1.82 billion RMB to revenue, while international business grew by 19.7% to 88 million RMB [4]. - The company’s operating cash flow improved significantly, with a net inflow of 524 million RMB in H1 2025, a year-on-year increase of 227% [4]. Growth Projections - Revenue is projected to grow from 10.074 billion RMB in 2024 to 14.122 billion RMB in 2027, with growth rates of 19.59%, 13.00%, 12.31%, and 10.46% respectively [6][11]. - The net profit attributable to shareholders is expected to increase from 1.149 billion RMB in 2024 to 1.607 billion RMB in 2027, with corresponding growth rates of 19.47%, 13.88%, 11.26%, and 10.40% [6][11]. Market Position - The company has a total market capitalization of 12.30271 billion HKD, with a 52-week high of 6.65 HKD and a low of 3.26 HKD [4]. - The company’s stock has seen a 52-week increase of 82.52%, indicating strong market performance [4].