Investment Rating - The report initiates coverage with a "Buy" rating for the company [8]. Core Insights - The company is positioned as a local marketing SaaS expert with a strong execution capability, focusing on AI-driven marketing solutions. It has a dual-track strategy targeting both SMBs and key accounts, which is expected to drive significant revenue growth in the coming years [2][7][8]. Financial Data and Profit Forecast - The company is projected to achieve revenues of 2,308.7 million RMB in 2025, with a growth rate of 48.1%. By 2027, revenues are expected to reach 3,816.4 million RMB, maintaining a growth rate of 28.6% [6][8]. - The net profit attributable to ordinary shareholders is forecasted to turn positive in 2025, reaching 91.7 million RMB, with subsequent growth rates of 162.3% in 2026 and 32.9% in 2027 [6][8]. - The average price-to-sales (P/S) ratio for comparable companies is estimated at 8.1x for 2025, leading to a target market capitalization of 186.5 billion RMB, indicating a potential upside of 50% from the current valuation [8]. Business Model and Market Position - The company operates in the marketing SaaS sector, focusing on three main areas: marketing and sales SaaS, precision marketing, and the newly introduced Agent all-in-one machine business. This diversified approach is expected to enhance its market competitiveness [30][32]. - The company has a strong focus on mid to large enterprises, which enhances its survival rate and bargaining power. Its product offerings cover the entire marketing and management spectrum, integrating front-end marketing with back-end management [13][30]. Growth Drivers - The introduction of AI-driven products, particularly the Al-AgentForce2.0, is anticipated to catalyze growth by increasing the number of key account clients and order sizes. The rapid commercialization of AI solutions is seen as a significant growth driver [7][11][52]. - The company’s dual-track strategy, targeting both SMBs and key accounts, is expected to yield a robust customer base and high average revenue per user (ARPU) [7][8]. Market Dynamics - The marketing software market is perceived as fragmented and competitive; however, the company differentiates itself through precise customer targeting, a comprehensive marketing ecosystem, and a strong execution capability [10][12][30]. - The overall marketing and sales SaaS market in China is projected to grow significantly, with the company holding a market share of 2.4%, positioning it as a leading player in the sector [53][54].
迈富时（02556）：差异定位强执行力的AI+营销专家